Research conducted last year across six key Pacific markets confirms that overall the Australian Broadcasting Corporation is performing strongly among Pacific audiences, a significant achievement given a decline in audiences for traditional media. An important …
As a middle power, South Korea has gone above and beyond when it comes to projecting its soft power on a global level. The worldwide success of the Korean movie Parasite, the Netflix series Squid …
Australia’s polity grapples with the need to remake and rebuild our media voice in the South Pacific. One of the missing bits of our Pacific step-up is the lack of much vision—or understanding—of Australia’s role …
The Ukraine crisis shows that the European Union has a problem with power. While its hard-power deficit has recently moved to the centre of attention, its philosophical and political shortcomings are an even bigger concern. …
As Russian missiles pound Ukrainian cities, and as Ukrainians fight to defend their country, some avowed realists might say, ‘So much for soft power’. But such a response betrays a shallow analysis. Power is the …
