Tag Archive for: "soft power"
Finding Australia’s soft power

Last week, Foreign Minister Julie Bishop launched Australia’s first-ever review of soft power. It’s a bold move, flagging a new reality that Australia must engage more strategically through official and public diplomacy if it is …

The power of soft power

While Heisenberg proclaims the uncertainty principle, a public service inquiry operates on the certainty principle. Not for government, Heisenberg’s quantum insight about the impossibility of simultaneously measuring position and momentum; nor the observer effect—that to …

The hard part of soft power

Australia was grasping for soft power long before the term ‘soft power’ was invented. Here’s an official example from 32 years ago: Countries still achieve their international objectives by threat, bribe or persuasion. Australia has …