We can do better with OSINT. It needs structured training and careers
4 Feb 2025|

Before the end of World War II, intelligence was an informal craft with a barely structured career path. Talented individuals were recruited from the military or elite schools, honed skills on the job, and if they excelled, rose through the ranks. Over time, disciplines such as signals intelligence and geospatial intelligence evolved, adopting structured training, career pathways and institutional frameworks.

Open-source intelligence (OSINT) work, however, remains in its early days—unstructured and thus undervalued. It needs standardised training, career paths and perhaps even a government-led centre of excellence if it is to be properly valued.

Professionalising OSINT would improve practitioner skills, elevate its credibility and encourage agencies to take it more seriously. However, care must be taken not to lose the diversity and creativity that are among the great strengths of this form of intelligence.

Historically, intelligence careers were loosely defined, with entry points through the military or elite institutions. Even talented journalists and writers often flowed in and out of intelligence work.

Today, intelligence is a recognised profession with structured pathways. Universities offer undergraduate and postgraduate programs in security studies and intelligence analysis. Agencies such as the Australian Signals Directorate and the Australian Geospatial-Intelligence Organisation (AGO) provide rigorous training programs for graduates, ensuring consistency and quality.

Graduate analysts at AGO undergo foundational training covering topics such as topography, sensor systems, imagery analysis and critical thinking. This is followed by on-the-job mentorship, ensuring practical application of knowledge. Military pathways, such as the Royal Australian Air Force’s Air Intelligence Analyst program, mirror this structure, blending formal education with field experience.

This systematic approach ensures that intelligence practitioners meet high standards.

In contrast, OSINT lacks this structure. Many practitioners are self-taught, or they transition from other intelligence fields, adapting skills to OSINT’s unique demands. While commercial organisations—such as Janes, SANS Institute and OSINT Combine—offer valuable courses, these remain standalone efforts without an integrated career pathway.

Recent events have demonstrated OSINT’s value. During the Covid-19 pandemic, when classified systems were less physically accessible, analysts could use OSINT to help meet intelligence requirements working remotely.

During the Russian invasion of Ukraine, OSINT, such as commercial satellite imagery, provided troop movements and real-time intelligence that shaped global understanding of the conflict. And volunteer efforts, such as Stanford students uncovering atrocities using geolocation tools, showed OSINT’s ability to deliver actionable insights at speed.

Washington also publicly released a blend of declassified and OSINT reports on false-flag attacks the Kremlin would use to justify the invasion.

Despite these successes, OSINT is often dismissed as just Googling. It lacks the credibility of disciplines reliant on classified sources or costly sensors, leaving it seen as outside the secret club.  Critics such as Joseph Hatfield argue it overlaps with other fields and lacks a clear framework, making it seem like a junk drawer for miscellaneous information. While these criticisms have merit, they risk undervaluing OSINT’s operational strengths.

A centralised OSINT agency or centre of excellence could standardise tradecraft, developing specialised tools and creating a formal career pathway. However, this approach would require significant investment and coordination.

While some agencies are developing internal OSINT capabilities, the absence of standardisation means these programs provide no recognised qualifications. Without formal accreditation, these internal training programs function similarly to the commercial courses, rather than as part of a structured intelligence career pathway.

Training should cover core skills such as data scraping, navigating hidden information, overcoming targets’ denial and deception efforts, verifying open-source data and integrating OSINT into broader analytical processes.

Expanding in-house OSINT programs would allow practitioners to develop expertise while maintaining flexibility in their roles. This flexibility is particularly important because OSINT operates across various domains, including cyber threat intelligence, counterterrorism, corporate security and law enforcement. By providing structured training within agencies, OSINT analysts could specialise in areas relevant to their operational needs while ensuring a consistent standard of tradecraft.

Additionally, employing OSINT analysts in unclassified roles would allow agencies to make productive use of personnel while they undergo the often lengthy security vetting process. This would help address workforce shortages and ensure a steady pipeline of trained analysts ready to transition into higher-security roles when required.

One of OSINT’s greatest strengths is diversity. Practitioners from varied backgrounds bring unique perspectives, creativity and unconventional problem-solving to their work. Journalists, technologists and citizen-sleuths, such as those at Bellingcat, have proven OSINT’s value—for example by uncovering Russian war crimes or hidden missile silos in China. Standardisation must not stifle this diversity. Training should encourage innovation while ensuring consistency and quality.

OSINT delivers near-instantaneous situational awareness, unlike signals or geospatial intelligence, which sometimes involve lengthy tasking cycles. However, its speed comes with challenges, such as filtering disinformation and verifying data. By professionalising OSINT, agencies can better harness its potential while addressing these problems.

Ultimately, professionalisation would improve OSINT’s credibility and outputs while fostering a cultural shift to recognise it as an equal partner in the intelligence community. By retaining diversity and creativity alongside robust frameworks, OSINT can evolve into a respected, indispensable discipline.