Germany needs to rethink its balance of hard and soft power if it is to reinforce its global role as the conditions for projecting soft power rapidly deteriorate. Since reunification in 1990, Berlin has cultivated …
Tag Archive for: "soft power"
The father of soft power and smart power has died, just as the United States has been giving those concepts a deathly stress test. Whereas US President Donald Trump thinks hard power is all he …
Research conducted last year across six key Pacific markets confirms that overall the Australian Broadcasting Corporation is performing strongly among Pacific audiences, a significant achievement given a decline in audiences for traditional media. An important …
As a middle power, South Korea has gone above and beyond when it comes to projecting its soft power on a global level. The worldwide success of the Korean movie Parasite, the Netflix series Squid …
Australia’s polity grapples with the need to remake and rebuild our media voice in the South Pacific. One of the missing bits of our Pacific step-up is the lack of much vision—or understanding—of Australia’s role …